Thursday, February 18, 2016

I Inserted My Credit Card to Pay. What.Just.Happened?

    I bet you have been at the store recently and pulled out your credit card to give it a swipe in the very familiar machine at the checkout counter.  However, this time the clerk is telling you to insert it, not swipe it.  You say "OK" and give them a confused look while you go Lewis and Clark on this plastic box trying to find another place to put your card.  You finally find it, feeling like the true winner you are, and dip it in like you're at a gas station.  Your confidence is restored!  Then the clerk is right back in your face telling you "you did it wrong, sir.  Leave it in."  So you put your card back in the elusive slot you never knew existed and wait for the duration of your transaction before you remove your card.  Now you're walking away, too flustered to even post about your experience because frankly, you have no idea what just happened.  Well let me tell you, you have just experienced an EMV transaction.

    This is the new secure method businesses are employing to accept credit cards.  It takes the chip that is embedded in your credit card and creates a unique secure transaction.  Much safer than just running the mag strip on your card that could expose you to fraud opportunities.  This new method also protects the business accepting your payment.  A new fraud liability shift was put into place at the end of 2015.  This put all responsibility for fraudulent transactions back to the business that was selling the goods, rather than the traditional style of the card issuing bank.  The only way to be exempt from this liability is for a business to accept credit cards through the EMV method, or at least have the capability to accept EMV cards.  This is only the case for transactions that are happening in person, or card present transactions as we in the merchant services biz call it.  So if you are buying/selling things online or over the phone, you're good.  Carry on business as usual, for now.     

Thursday, January 21, 2016

Imagine attending or watching a Red Wings game and seeing YOUR business advertised all around Joe Louis Arena!  International Bancard is giving your business that opportunity! 
Enter today at:

Monday, October 27, 2014

Keeping Payment Gateways in Mind

A payment gateway enables the credit card transactions to take place. It’s a layer of processing that interfaces with an e-commerce site and a merchant account. This article from Bigcommerce Blog talks about when it's time for a company to review payment processing if they are using a gateway.  Also, if you run into a business that is ready to start accepting payments online, these are great things to consider.

1. Your store has grown

Companies often start out with one business model, then transition as they grow or learn more about their customer base. If you’ve quickly grown and are now bringing in more revenue, you’re probably overpaying processing fees. By discussing your current business model and sharing updated statements, there may be an opportunity to remove funding reserves or even lower your processing fees.

2. You pay extra for important features that should be included

As you process credit cards, there are many features that are key to helping reduce risk and fraudulent activity. Whether its fraud protection, automatically updating customer credit cards, recurring billing, securely vaulting customer information for future payments, among others, you should be able to take advantage of these features without incurring an additional cost. Many providers will upcharge these features, but they should be provided within the standard rates.

3. You can’t take payments your customers use

Does your current provider enable you to offer different forms of payments so your customers can pay how they want to pay? Whether its credit, debit, PayPal, Apple Pay, bitcoin or a future form of payment that becomes relevant, it’s important that you can offer all the relevant forms of payments for your customers to increase conversions and impact your bottom line.

4. You have to use two payment providers for your business

Are you currently working with more than one provider—one for your gateway and another for your merchant processing? There are benefits to having one consolidated partner as your payment platform. Not only can you receive additional benefits by working with one provider, but you’ll likely remove some headaches by having only one point of contact. You’ll also have one place to see everything related to your processing.

5. You sell to a global market

Does your current partner support global expansion? It’s key to have a partner that can grow and scale with you, especially as you expand internationally. The ability to present and accept foreign currencies is key to international expansion. While you might not be international today, you should think to the future and make sure your payments partner is ready to quickly grow with you.

Read the full article here.

Get information on becoming a Referral Partner here.

Wednesday, October 15, 2014

You Know More People Than You Think

The International Bancard Partner Program is a great way to add value to your relationships while earning a residual income.  Referrals can be individuals, companies, associations, banks, software companies and more. Let's think about it, how many people do you know?  Do you use Linkedin?  Take a look at that number of professionals in your network.  It could very well be into the millions!  How many followers do you have on Twitter or friends on Facebook?  The world is a smaller place now and the connections you have are much greater.  Do not be afraid to take advantage of those connections and opportunities to build strong personal and professional relationships.

Let's recap the simple process of being a referral partner.
 1. You know people that accept payments
 2. You refer them to us
 3. We seal the deal
 4. You get paid

When you are looking at your connections and what they do, don't be afraid to reach out and say "hey, I know this company and I think they could help you.  Would you mind if they gave you a call?"  Boom!  You've just gotten a referral.  Now you send their information to International Bancard using the Passport tool and you are all set.  The sales team will take over and do everything they can to save your referral money while providing top quality service.  Once they are signed up you start receiving your residual payments. 

Visit our site to learn more about all our products and services.

Want to become a partner?  Click here to get more information.

Wednesday, September 24, 2014

There's More To It Than Just Referrals...It's Relationship Building!

Whether you are a seasoned Referral Partner or coming to us for the first time, this one is for you.  Maybe you are with us because you want to add value to your relationships.  You like helping out people in your network.  Maybe, you just like the residual payments from referring.  No matter why you work with us, there is something you need to know.  We value your relationship!  We care that you choose to work with us.  We care about the people and businesses you refer to us.  You need to know that your referrals are in good hands.  We value the opportunity to help them find competitively priced merchant services.  The Partner Relations Team is looking forward to building stronger than ever relationships with you.  We can't thank you enough for the role you play in our organization.   


Wednesday, September 17, 2014

Curious About Apple Pay?

There is a lot of buzz going on with the announcement of Apple Pay.  What does this mean in the evolution of transactions?  Some things will stay the same, some things will change.  First let's talk security.  Apple Pay is going to be designed to remember your credit card information.  You can select what card you want to use, then make your purchase at the store.  Now comes the security measure.   At this point you will have to either enter a pin or use your thumbprint to confirm the transaction.  Another added feature could be a scrambling of your credit card numbers.  This way if someone is looking over your shoulder to see the credit card on your phone screen, they won't see the actual credit card number.  Pretty cool features.

Now let's take a look at the equipment necessary to process this type of transaction.  A certain type of card reader is going to be necessary to accept Apple Pay.  Do you remember when they tried the tap and pay credit cards?  Well even though that idea didn't work well, a lot of large stores purchased card readers to accept that type of payment.  The same readers can be used for Apple Pay.  Unfortunately, smaller stores really didn't see the need to make the investment since the cards could still be swiped.  So now we will have the issue of certain stores that are able to accept Apple Pay and others that can't.  Not too big of a deal and if Apple Pay really takes off you will probably see the new equipment in those stores eventually. 

What does all this mean?  Basically, Apple has created a solution for something that didn't have a problem.  However, it is still very cool, innovative, interesting and it is products like this that help change the world.  Just remember that technology can fail, batteries can die, phones get dropped in toilets.  No matter which way you go, always carry back up cash and credit cards.